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Product`s details
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| Product: |
Handbook of CRM |
| Category: |
Books |
| Subcategory: |
Books |
| Price: |
46.95 EUR |
| Shipping: |
0.00 EUR |
| Shop: |
To the shop» |
| Visits: |
7 |
| Description: |
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this majorHandbook of CRMgives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent knowledge, it is underpinned by:Clear and comprehensive explanations of the key concepts in the field |
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